The coast needs life — the kind of life young people look for in the city — and life needs people. Therefore, to energize the coast, “People Need People.” Transforming the shoreline into a sustainable economic engine by promoting collaboration between investors and businesses is possible if we turn these spaces into hubs of interest for proactive young people who will become the starting point of a driving effect.
“Beach Centers” and “Boatyards” operating on a success-based model, act as catalysts to attract .
A Beach Center is a comprehensive facility that offers a classroom-coworking space, a beach office for customer service, and changing rooms with showers. These centers are designed to operate on a success-based model with independent operators or small businesses and do not work directly with the end client.
This business model removes the barrier of initial investment in facilities, allowing entrepreneurs to launch their sailing schools, diving centers, camps, and more—without risk. Specialization is key: the Beach Center is responsible for providing well-prepared facilities with the right atmosphere, while operators focus on teaching and customer service.
Boatyards: easy access to the water
They allow schools to store their boats and equipment, as well as enthusiasts who have completed their training and wish to continue practicing. Easy access to the water, along with physical and operational separation, promotes specialization and efficiency for each company or independent operator working in the bay.
Success-Based Alliances: Protect the Weakest — Tie or Win.
The success of this initiative lies in the “success-based” partnerships between promoters and operators. Infrastructure investors handle the upfront investment, providing facilities in exchange for a percentage of the operators’ revenue. This system aligns the incentives of all parties: if the operators win, everyone wins.